My Way (with Ivan Buric)

Harvey Lee, a product marketing expert with a background in music and technology, shares his journey and insights in this conversation. He discusses his transition from the music industry to technology and marketing, including his experience working with Richard Branson and the Virgin brand. Harvey emphasizes the importance of being in the right category and creating the right internal culture for business success. He also talks about his role in building the Product Marketing Alliance and his book 'Backstage Pass,' which combines rock and roll stories with business lessons. Harvey invites listeners to connect with him on LinkedIn, visit his website, and join his newsletter for further insights. Takeaways: - Transitioning from one industry to another can provide unique insights and skills that can be applied in unexpected ways. - Being in the right category and creating the right internal culture are crucial for business success. - Product marketing is a strategic growth function that goes beyond traditional marketing and product roles. - Combining personal experiences and unconventional approaches can create engaging and informative content. - Building a community and sharing valuable insights can lead to meaningful connections and opportunities. Chapters 00:00 Introduction and Background 06:37 Transition from Music to Technology 14:08 Working with Richard Branson and the Virgin Brand 20:00 Elements of Business Success 22:46 Building the Product Marketing Alliance 30:00 Defining Product Marketing 34:07 Writing the Book 'Backstage Pass' 45:42 Future Plans and Where to Find Harvey "From the strings of a guitar to the keystrokes of marketing strategy, every note I've played in my career harmonizes the unconventional. It's about seeing the rhythm in chaos and creating a melody that resonates, whether in music or the market." Say hi to Harvey: *  https://www.linkedin.com/in/mr-harvey-lee/ *  https://www.harvey-lee.com/